Staheekum
Graphic Designer
Working within and developing brand guidelines to create visual materials both print and digital to support departments including sales, ecommerce, production, and product design. During 2022 I have utilized and learned many skills while working on areas of the brand.
Skills and areas including graphic design, marketing campaigns, email design, web design, product photography, lifestyle photography, videography, social media, branding, print and digital catalogs, tradeshow booth layout, marketing collateral, brand extensions, packaging, market and customer research, screen printing, print and digital advertising, presentation design, and managing the brand ambassador program.
Seasonal Product Catalogs
FW 2022, SS 2023, FW 2023
Design, update and edit seasonal product catalogs for both print and digital channels to support the top ten sales accounts, including Costco and Nordstrom. Each catalog goes through multiple iterations prior to and during the given season. Lifestyle and product details photos are used to highlight key products and their features. Both primary and secondary brand elements are used to develop a consistent brand language.
Print Advertisements
Half and full page ads in Footwear Plus & Footwear insight
Design and write copy for print advertisements to promote brand awareness and key items utilizing lifestyle product photography and brand elements.
Emails
Design emails based around marketing campaigns, tradeshows, promotions, and new product arrivals. Research and implement strategies to improve click and open rate.
Lifestyle Product Photography
Take lifestyle product photos to be used across brand channels both print and digital. Channels include, sales product catalogs, email campaigns, social media, website banners and product pages.
Website Banners
Design website banners utilizing lifestyle product photography, brand elements for corresponding emails, promotions, and new product arrivals.
Brand Extensions
Elevate the brand by designing apparel with primary and secondary branding to be sold online and used at tradeshows. Collaborate with artists that align with the brand. Experiment with in-house screen printing.